Hi! We are Clara and Sam and we started Floof in 2024 after our dog, Tanu, broke her arm. We started looking for clothing to cover her cast and brighten up her day. While she was healing we wanted fun options to match when we started going back out on walks to the cafes and parks.

We know not every walk is a fashion show, but every walk is an opportunity for joy and friendship. We want Floof to be a part of your bonding story with your pet, friendship origin story with new dog friends, and just help you have fun and make memories with your pet.

As a queer couple in LA, we launched Floof in June of 2024 with our Pride collection. We have many more collections and collaborations to come, and we're excited to share them with you! Follow us on instagram @floof.fit to be the first to know.